Bowns' SS24 Colour Trends Report

Hello,

As Spring Summer 2024 approaches, here at Bowns Cambridge we are excited to present our Colour Trend Report to help you navigate the trends that will define the upcoming season.

1. A Symphony of Greens

This Spring, step into the lush world of greens, and with a plethora of shades to be seen on many a catwalk, you'll feel truly spoilt for choice. L'Agence's vibrant take on emerald greens will add a touch of opulence to your work / weekend wardrobe and for those seeking a more muted and understated vibe, delve into the world of office-ready greens by Paul Smith and Dorothee Schumacher. Their impeccable tailoring transforms greens into a versatile and wearable statement, perfect for both the professional and the trendsetter.

Paul Smith Pale Green Wool Hopsack Blazer	Dorothee Schumacher Summer Cruise Trousers	L'Agence Dani Silk Shirt in Blue Lagoon

2. Timeless Neutrals

In need of a truly sophisticated look? Picture yourself in a mid-length skirt by Dorothee Schumacher in an opulent, and very on-trend gold tone -  your new neutral at its best. To be honest, we are struggling to resist it ourselves. Lurex aficionado? MaxMara's chic gold-tone top, radiating timeless elegance will become your go-to style for both layering with tailoring and denim. For more relaxed vibes, transition seamlessly to Schumacher's luxurious sand-tone cashmere or striped knits by Velvet (our school run favourite), where, exuding the L.A. cool, the neutral colour way takes centre stage.

Weekend by Maxmara Lurex Rodesia Top	Dorothee Schumacher Slouchy Coolness Skirt	Dorothee Schumacher Luxury Comfort Pullover

3. Pretty in Pink: A Spectrum of Shades

Pink takes centre stage in SS24, with MaxMara's linen fuchsia blazer stealing the spotlight. Elsewhere, Smythe, Marella and Paul & Joe offer tailoring and knitwear in pale pinks, ensuring everyone finds a hue that complements their skin tone. 

Weekend by Maxmara Linen Blazer	Marella Vaimy Double-Breasted Blazer	Paul & Joe Rigolo Cropped Cardigan

4. Nautically Inspired Blues: Set Sail in Style

As we round off our colour journey, let's greet the nautically inspired blues and navy blues, beautifully showcased in Margaret Howell's knits and - as seen in the Maxmara House - refreshing denim. These timeless shades evoke a sense of seaside sophistication, making them the perfect addition to your SS24 wardrobe, when worn tone on tone or juxtaposed with whites, neutrals, reds and pinks.

Margaret Howell Short Classic Crew Neck	360 Cashmere Claude Cashmere Jumper with a Contrast-Trim	Weekend by Maxmara Yemen Denim Shirt-Dress	Vivienne Westwood Anna Top in Wind Chime Blue

Happy styling!

Bowns Team x

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